We build brands with clarity, consistency and commercial purpose, from naming and positioning to visual identity and rollout across digital and print.
We don’t do surface-level branding. Every project starts with understanding your business, your market and what makes you different. The result is a brand that feels intentional, looks distinctive and actually gives people a reason to choose you.
Some businesses need a complete rebrand. Others need clearer positioning and stronger consistency. Our job is to work out which you actually need.
We focus on building brand systems, not just visual identities, ensuring your brand is coherent, recognisable and aligned across all channels and touchpoints.
Great branding doesn’t come from guesswork or trends. It comes from experience, understanding how real businesses operate, how brands evolve, and what actually works in the real world.
Before founding Pink Dog, Matt spent nearly a decade working on high-profile brand and digital projects, including leading large-scale rebrands and working with multi-million-pound organisations. That experience now feeds into every project, from startups to established brands.
Strategic branding and creative direction for SaaS companies, tech businesses and startups, built around clear positioning, strong messaging and distinctive visual identity. From brand foundations and product branding to websites and launch campaigns, we help tech brands stand out in crowded markets and communicate complex ideas simply.
Strategic branding and creative direction for food and drink brands, built to stand out on shelf, online and everywhere in between. From brand identity and packaging design to websites, campaigns and content, we help food and drink businesses look distinctive, build trust and sell more through bold, recognisable brand systems.
Strategic branding and creative direction for service-based businesses, built to position you clearly and make you the obvious choice. From brand identity and visual systems to websites, content and campaigns, we help service brands look more credible, more professional and more memorable across every touchpoint.
Branding costs depend on what you actually need. A full brand from scratch is very different to refining an existing identity or creating a packaging system. We’ll always scope this properly with you first, but most branding projects sit somewhere between focused strategic work and full creative direction with multiple assets and touchpoints.
In short: no fixed packages, no templates, just pricing based on what will actually move the needle for your business.
We use AI as a tool where it makes sense – for research, inspiration or speeding up certain tasks, but not to generate your brand.
Your brand direction, identity and creative work are always human-led. AI doesn’t understand your business, your customers or your market. We do.
Not necessarily. If you already have a name, great. If you don’t, we can help with naming as part of the branding process.
We’ll look at things like positioning, tone of voice, competitors and how the brand needs to work commercially before settling on a name that actually makes sense long-term.
Yes – and this is really common.
Sometimes the logo is fine and just needs better creative direction around it. Other times it needs refining or modernising. And sometimes it needs replacing entirely.
We’ll always be honest about what’s worth keeping and what’s holding the brand back.
No. We do:
A lot of the time it’s about improving what’s already there, not throwing everything away.
Branding isn’t just a logo. It usually includes things like:
Basically: how your brand looks, feels and shows up everywhere.
Ideally, yes.
You can build a website without proper branding, but it’s like designing a house without knowing the style. Good branding makes websites faster to design, more consistent and far more effective.
If you don’t have branding yet, we’ll usually recommend starting there.
Both.
We’ve worked with multi-million-pound organisations and tiny startups launching their first product. The process is the same, the scale just changes.
Good branding matters just as much (if not more) when you’re small.
Most branding projects take between 2–6 weeks, depending on scope.
Full brand systems and packaging-heavy projects can take longer, especially if there are multiple stakeholders or approvals involved.
We’ll always give you a clear timeline up front.
Yes. Once the project is complete and paid for, the brand is yours.
That includes logos, assets and brand files. No weird licensing, no lock-in.
Send us a message – or fetch the phone and call 01772 956699.