Building a Care Brand That Feels Like Home.

Brand and website design for modern residential care

Supporting Elm Residential Care with a bright, modern brand and website — created to stand apart from traditional care settings and reflect the positive, life-changing support Elm provides every day.

CLEAR. CONSIDERED. BUILT TO WORK FOR EVERYONE.

A carefully designed website for Elm Residential Care — created to support multiple audiences at once. From recruitment to professional referrals, the challenge was building a brand and digital presence that feels welcoming, credible and reassuring without losing clarity or warmth.

🧩 Designing for Multiple Audiences

The site was built to speak to social workers, police, parents and young people alike — balancing authority with approachability. Clear structure, thoughtful content hierarchy and calm visual language ensure the right information is easy to find, no matter who’s visiting.

🎯 Recruitment Without Compromise

Alongside professional credibility, the website needed to attract the right people to work at Elm. The design supports recruitment through a positive, modern brand presence — showing what makes Elm different, without feeling corporate or clinical.

👋 Let’s chat

Ready to get tails wagging?

Send us a message – or fetch the phone and call 01772 956699.