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Designed to Stand Forward.

Brand and digital design supporting an Army Reserve recruitment project

Brand, design and digital work produced alongside Invoke Media, supporting concept development for an Army Reserve recruitment project.

CONTROLLED. CONSIDERED. BUILT TO COMMAND ATTENTION.

A bold creative direction exploring a darker, more tactical visual language for an experimental Army Reserve campaign — modern, restrained and intentionally different.

🪖 Modern Military Aesthetic

A stripped-back, contemporary approach that avoids stereotypes — clean layouts, strong contrast and disciplined design choices that feel confident and current.

🧠 Strategic Visual Thinking

An experimental direction built around clarity and impact — balancing mystery with precision to create intrigue without losing credibility.

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